5 competitors to Baccarat Rouge 540

Unless you’ve been living under a rock and don’t have a TikTok account, Gen Z and Gen X alike have been flocking to the ultra-bougie Baccarat Rouge 540 over the past year. Always a classic staple, this fragrance has become a different kind of conversation starter as influencers have featured the scent on TikTok videos and Reel ‘OOTDs’ (or whatever those are called). 

Ironically, this perfume costs a pretty penny ($325 USD for 2.4 oz) – a pricetag that I’m assuming not many young creators can afford (or maybe they can – the creator economy is insane these days).

To combat the cost, we’ve put together the top 5 rivals of this iconic fragrance – both in elevation, and in scent profile. 

1. Maison Francis Kurkdjian's "Aqua Celestia"

This perfume has a fresh and delicate scent with notes of mint, blackcurrant, and white musk, making it a great alternative to Baccarat Rouge 540 for those who want something more light and airy.

2. Kilian's "Love, Don't Be Shy"

This perfume has a sweet and playful scent with notes of vanilla, peach, and white musk, making it a good option for those looking for something similar to Baccarat Rouge 540 but with a more playful and romantic twist.

3. Jo Malone's "Peony & Blush Suede"

This cologne has a floral and feminine scent with notes of peony, rose, and suede, making it a great choice for those who want something similar to Baccarat Rouge 540 but with a more floral and delicate touch.

4. Tom Ford's "Oud Wood"

This perfume has a rich and exotic scent with notes of oud wood, sandalwood, and vanilla, making it a good option for those who want something similar to Baccarat Rouge 540 but with a more sophisticated and luxurious vibe.

5. Acqua di Parma's "Colonia Intensa"

Acqua di Parma's "Colonia Intensa" perfume has a bold and masculine scent with notes of bergamot, lemon, and cedarwood, making it a great option for those who want something similar to Baccarat Rouge 540 but with a more masculine and intense edge.